Short introduction

Dieter Zetsche, born on May 5, 1953 in Istanbul, Turkey, is a German businessman, former CEO of the transnational organization Daimler AG, head of Mercedes-Benz Cars (from 2006 to 2019) and member of the board of directors (from December 16, 1998 till May 22, 2019). Since 2010 he has lived withinside the municipality of Lierna on Lake Como, in which he offered a villa.

Early life

Dieter Zetsche turned into born on May 5, 1953 in Istanbul, Turkey. His father Herbert Zetsche, a civil engineer through career in 1953, turned into quickly in Turkey to construct a dam. The own circle of relatives lower back to Germany in 1956. Dieter Zetsche attended faculty in Oberursel (close to Frankfurt) and studied electric engineering on the University of Karlsruhe from 1971 to 1976.

He has an engineering degree. In 1976 Dieter moved to the Daimler-Benz organization and labored withinside the studies department. In 1981 he have become deputy improvement supervisor for car construction. Dieter obtained his doctorate in 1982 from the University of Paderborn.

Career

Zetsche have become a member of the Board of Directors of DaimlerChrysler in 1998 and turned into Chairman of the Chrysler Group from mid-2000 to December 31, 2005. On January 1, 2006, Dieter commonplace the provide from DaimlerChrysler CEO Jürgen Schremp to turn out to be chairman of the board of DaimlerChrysler (later Daimler AG) and to go away the placement of CEO of the Chrysler Group.

On September 26, 2018, Dr. Zetsche resigned on May 22, 2019 according with the Daimler AG Charter, which stipulates the want to rotate executives. After leaving the corporation, Zetsche took over the honorary submit of chairman of the supervisory board. Dieter turned into covered in Time Magazine’s 2006 listing of the one hundred Most Influential People of the Year in 2006.

On June 30, 2006, the Chrysler Group introduced the Employee Pricing Plus software, wherein Dieter Zetsche as Dr. Z (Doctor Zee), the DaimlerChrysler spokesman, turned into featured in some of U.S. and Canadian tv commercials.

The “Ask Dr. Z ”marketing campaign covered media additives for tv, radio, print, online, income and purchaser dating advertising in addition to competitive advertising strategies (cellular billboards, aerial banners, road teams) and turned into aimed toward the NASCAR fan base. In the “Ask Dr. Z ”he solutions purchaser questions and ends with“ good-bye ”.

In the marketing and marketing marketing campaign, the purchaser advantage of the first-class American and German era and the first-class design, which can be established in each Chrysler, Jeep and Dodge car, turned into emphasized. It turned into Zetsche using a pile of timber in a Jeep Liberty, any other spot confirmed him withinside the trunk of a Dodge Caravan minivan, and the ultimate one confirmed him in the back of the wheel of a Chrysler Pacifica – whilst it turned into subjected to a crash test, it emerged unscathed from the wreck .

In reaction to falling income, the Employee Pricing Plus software turned into prolonged till the cease of August and the August marketing campaign with 3 new TV spots with out Dr. Z expanded. After 3 months, however, DaimlerChrysler rapidly withdrew the Dr.-Z marketing campaign because of a substantial lack of marketplace share. Some of the Dr. However, Z advertisements can nonetheless be visible on Canadian tv.

CNW Marketing Research surveys discovered that maximum human beings Z concept to be a fictional character, did now no longer be aware the worker cut price provide withinside the commercials and listeners of radio marketing and marketing had trouble information his German accent.

In February 2018, earlier than saying his departure from Daimler, Zetsche turned into elected to the Supervisory Board at the overall assembly of the tourism corporation TUI AG. This turned into formally showed in May 2019 whilst Zetsche turned into appointed TUI’s new Chairman of the Supervisory Board.

Career highlights

He led a very powerful control crew at Chrysler Group and turned into nicknamed Doctor Zed (Dr. Z or Doctor Zee). The foremost motive for this turned into the Employee Prizing Plus incentive machine he delivered on July 1, 2006. The nickname Dr. Z turned into used withinside the Ask Dr. marketing and marketing marketing campaign. Ask Dr. Zed ran in North America, in which Dieter Zetsche replied questions from ability customers in English, however with a sturdy German accent.

On May 22, 2019, at the day of Dieter Zetsche’s resignation as head of Daimler AG, the competing car organization BMW AG posted a video on Dieter on its legit video channel. The video, which lasts approximately a minute, suggests how Zetsche leaves the corporation’s workplace at the ultimate running day, says good-bye to the employees, receives right into a Mercedes-Benz limousine looking ahead to him and drives home. At home, Dieter says good-bye to the driver, enters the house, is going into the storage from which he drives out with a BMW i8 Roadster. The video ends with the words “Thank you, Dieter Zetsche, for the long-standing, inspiring competition …”

Famous quotes

As tested through Tesla, there also can be a marketplace on the opposite facet of the range. If that’s a possibility, we’ll study it.

– Daimler boss Dieter Zetsche

This is an enterprise in which the cycle takes 14 or 21 years to get certainly sturdy and relevant.

– Daimler boss Dieter Zetsche